To have pivoted to use Spotify Green Room and 8% more likely to have pivoted to use Spoon. What should be your first steps to pivoting a content plan? Switching up your content plan can feel like going into uncharted territory. To help you, here's how the media and content planners we surveyed take on the challenge. steps media planners take when pivoting a content plan I found that marketers who talk to sales and customer service teams to better understand their customers and their pain points have more effective pivots than those who don’t.
They're 16% more likely to say pivoting was effective. Also, those who adjust their media mix to reflect changing consumer habits have more effective pivots. They're 9% more likely to say pivoting was effective. To get a more detailed step-by-step guide on fax number list how to pivot, check out this post. How often should you pivot your content plan? While, most brands that pivoted did so at least three times in 2021, this doesn't necessarily mean you have to make big changes once a quarter.
However, it's smart to have flexible aspects of your planning that can change if external factors, like world events, arise. And, if and when the unprecedented does happen, you'll want to take a stp back and ask yourself what adjustment or strategy is right for your brand. Although consumers care about responsive content, they also care about ethical marketing and social responsibility of the brands they follow. Because of this, they'll be quick to spot (and call out) inauthentic and opportunistic behavior, which could damage a company’s image. And while we’re on the topic of avoiding mistakes, I also asked media planners about the biggest mistakes they’ve made when changing their content plan.