The top 88% of B2B content marketers value creativity & craftsmanship in content creation & production. cmicent Click To TweetAs you can see, most of the Job Function Email List respondents value creativity and craftsmanship. Where successful content marketers seem to have an advantage is that they have good processes. Job Function Email List 2018-b2b-research-management flow How to use this insight: Process and creativity do not conflict.
The process is key to allowing your team time to get creative. While it takes time to set up the process, once the process is done, the Job Function Email List conversation changes from “who did this”, or “what steps do we need to take”, to “oh no, we forgot to include someone/something.” Then the Job Function Email List team had time to work on the art of creating great content. HANDPICKED RELATED CONTENT: 3 Behaviors
That Drive the Most Creative Content Marketers How to Document Your Content Marketing Workflow Stop ineffective activities For the Job Function Email List first time, we asked respondents if they stopped content marketing activities they found ineffective in order to concentrate on activities that yielded the best results. Job Function Email List While 64% of the top performers said they did, only 47% of all respondents said the same.