In the view of many sociologists, when urbanization develops to a certain stage, the rise of the pet economy may be inevitable. As you can see, more and more people are starting to treat their pets as part of the family. In recent years, the "pet Engel coefficient" has gradually declined, and the sales of non-cat and dog food special database categories have soared. I feel that Maslow's demand pyramid is even about to be mapped to pets. Although pets generally do not have biological self-awareness.
This does not prevent owners from paying more and more attention to the "spiritual" needs of pets. Because everyone knows that pets that can add family elements to life and eliminate loneliness are actually the owner's own spiritual appeal and emotional outlet. 1. Slow Population Variables As a single young man, Xiao Zhang has always been detached from the consumption feast of Double 11, and he is also quite disdain for unfriendly games such as coupons. But this year's Double 11, he gave up the down jacket that was dusted in the shopping cart. Instead.
He used a similar budget to store food rations, canned food and nutritional cream for his cat owner for half a year. Together we support the prosperity of the pet economy. According to the "2019 White Paper on China's Pet Industry", during the ten special database years from 2010 to 2019, the market size of my country's urban pet industry has increased year by year, with a compound annual growth rate of 34.55%. In 2019, the national pet consumption market reached 202.4 billion yuan. It is estimated that in 2024, there will be 445.5 million pets in China, and the market size will reach 449.5 billion yuan.