Let’s take a look at where they’ve gone wrong. Mistakes to Avoid When Pivoting Your Content Plan Pivoting your content plan is effective, but also has its pitfalls. These are the top mistakes media planners have made when switching things up: media planning mistakes As you can see above, changing your content strategy drastically to cater to just one segment of your audience isn’t recommended. And to reiterate the advice of Karla Hesterberg, the Sr. Manager of Content Growth Strategy at HubSpot.
Remember that content strategy is always a long game —your short-term strategy can’t compromise your ability to solve for the ongoing, long-term needs of your content property.” Speaking of long-term goals, switching up your media plan on the go could fax number list wind up being expensive. Here’s how much of their budget media planners are spending when they pivot. Key Takeaways for Content & Media Strategists Content and media planning can get complex and complicated in today's world where everything – including your target buyer – is constantly changing. Ultimately, strong preparation will help you be ready to create and optimize your content strategy to cater to your evolving target audience.
Although we went over a handful of different strategies and data points above, here are three key themes that you can take away from this post. Understanding your audience is vital: As a marketer, creator, and media planner, you need to know your audience to know what they'll respond to, what will motivate them to engage with you, and where they'll go to consume content. You’ll also have to know where your audience spends the most time. With this knowledge, you'll be able to create campaigns that meet them where they are and nurture them into buying your product. Plan to re-plan: The world is always changing. An effective media planner creates a plan, but also prepares for things to change and identifies ways they can optimize, shift, or pivot it when something unexpected happens. Always be auditing.