Therefore, when he faces a work, he must first have the basic knowledge of design, and then express novel ideas through certain methods, so that he can design works of art that are accepted by the public. Key words: graphic design; artistic creativity; practicality In the traditional design viewpoint, practicality occupies the mainstream, which is mainly to meet the needs of ordinary people's labor and life. Not only that, in the past, there was still a view in society that "beautiful is not practical, and practical is not good-looking", which completely opposed the practicality and creativity of artistic design. With the progress of society, the field of art and design has gradually realized that creativity and practicality are not absolute opposites.
Practicality enhances the aesthetic effect of art and Image Manipulation Service design products, and the two can be unified. Therefore, excellent graphic designers can always rely on their own design knowledge and use certain design methods to take into account both artistry and practicality, and create more creative and valuable works. The importance of creativity in graphic design What is creativity? Creativity is a different idea, an unexpected combination, an idea out of nothing. When we say that a work is very creative, it usually means that the work is new, different, ingenious, and unexpected. But creativity does not mean that thinking is free and unrestrained, it needs to be based on a standardized form.
The normative form is the basis for people to accept the art and design, and the ingenious creativity is what catches the eye and the heart of the art and design. Under normal circumstances, people's identification of whether an art design is creative is not based on rational analysis, but is first attracted by the work, and then consciously analyzes the uniqueness of the work. Finally, a conclusion is drawn whether the work is creative.