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Md Siraj
Apr 11, 2022
In Picture of the Week
Nowadays, more and more e-commerce platforms are focusing on online celebrities to bring goods, and the relationship between e-commerce and factories is getting closer and closer. On-demand customization, on-demand mass production, text message service low-cost delivery, and supply chain management Increasingly demanding. And bringing goods through live broadcast, will the spring of factory e-commerce be closer? Following the 618 E-commerce Festival, many celebrities and Internet celebrities gathered on Taobao live broadcast to drive the consumption boom. In the just-concluded Suning 818 Shopping Festival, Suning and Kuaishou gathered ten Internet celebrities to bring goods live, and the results were still good: Open at 0:00 on the 18th After the rush, Suning sold 100,000 data cables within 90 seconds, and within 2 hours of the rush, the text message service overall sales of 3C accessories increased by 703% year-on-year. A series of data shows that live streaming is becoming more and more popular now, and Internet celebrities such as Li Jiaqi and Weiya have become more and more capable of bringing goods. According to the "2019 "6.18" E-commerce Report 2019 released by QuestMobile, the per capita usage time and frequency of live online shopping users are higher than the data of the entire network of mobile e-commerce, and nearly 80% of the live online shopping users have a spending power in Medium to high level. Data shows that Taobao Live has about 8-10 million daily active users, and about 40,000 anchors start broadcasting every day. Taobao Live sells 100 billion GMV a year. Why is the live broadcast of Internet celebrities so popular? There are many reasons why live streaming will be popular. First, as the customer acquisition cost of e-commerce text message service platforms increases, the use of live broadcast technology to attract traffic and product explanations can reduce customer acquisition costs. Consumers under the trend of consumption upgrading, especially those in young and sinking markets, rely on the guidance of opinion leaders. According to the QuestMobile report, the post-90s and post-00s have become the core groups in the mobile shopping industry, accounting for more than 40%. They have strong shopping desires, are easily induced and generate impulse purchases,
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Md Siraj
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