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PARBOTI RANI
Aug 02, 2022
In Picture of the Week
To have pivoted to use Spotify Green Room and 8% more likely to have pivoted to use Spoon. What should be your first steps to pivoting a content plan? Switching up your content plan can feel like going into uncharted territory. To help you, here's how the media and content planners we surveyed take on the challenge. steps media planners take when pivoting a content plan I found that marketers who talk to sales and customer service teams to better understand their customers and their pain points have more effective pivots than those who don’t. They're 16% more likely to say pivoting was effective. Also, those who adjust their media mix to reflect changing consumer habits have more effective pivots. They're 9% more likely to say pivoting was effective. To get a more detailed step-by-step guide on fax number list how to pivot, check out this post. How often should you pivot your content plan? While, most brands that pivoted did so at least three times in 2021, this doesn't necessarily mean you have to make big changes once a quarter. However, it's smart to have flexible aspects of your planning that can change if external factors, like world events, arise. And, if and when the unprecedented does happen, you'll want to take a stp back and ask yourself what adjustment or strategy is right for your brand. Although consumers care about responsive content, they also care about ethical marketing and social responsibility of the brands they follow. Because of this, they'll be quick to spot (and call out) inauthentic and opportunistic behavior, which could damage a company’s image. And while we’re on the topic of avoiding mistakes, I also asked media planners about the biggest mistakes they’ve made when changing their content plan.
It Can Be An Impactful First Step content media
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PARBOTI RANI
Aug 02, 2022
In Picture of the Week
Let’s take a look at where they’ve gone wrong. Mistakes to Avoid When Pivoting Your Content Plan Pivoting your content plan is effective, but also has its pitfalls. These are the top mistakes media planners have made when switching things up: media planning mistakes As you can see above, changing your content strategy drastically to cater to just one segment of your audience isn’t recommended. And to reiterate the advice of Karla Hesterberg, the Sr. Manager of Content Growth Strategy at HubSpot. Remember that content strategy is always a long game —your short-term strategy can’t compromise your ability to solve for the ongoing, long-term needs of your content property.” Speaking of long-term goals, switching up your media plan on the go could fax number list wind up being expensive. Here’s how much of their budget media planners are spending when they pivot. Key Takeaways for Content & Media Strategists Content and media planning can get complex and complicated in today's world where everything – including your target buyer – is constantly changing. Ultimately, strong preparation will help you be ready to create and optimize your content strategy to cater to your evolving target audience. Although we went over a handful of different strategies and data points above, here are three key themes that you can take away from this post. Understanding your audience is vital: As a marketer, creator, and media planner, you need to know your audience to know what they'll respond to, what will motivate them to engage with you, and where they'll go to consume content. You’ll also have to know where your audience spends the most time. With this knowledge, you'll be able to create campaigns that meet them where they are and nurture them into buying your product. Plan to re-plan: The world is always changing. An effective media planner creates a plan, but also prepares for things to change and identifies ways they can optimize, shift, or pivot it when something unexpected happens. Always be auditing.
Towards Building Global Sales Strategy content media
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